Makanalani Farms Product Labels

During my time at the Hawaii Leadership Residency on the north shore of Kauai, I was commissioned to design new, brand-refreshing labels for the organization’s line of organic, locally sourced, and locally produced goods! For the creative direction of this project, I knew I really wanted to capture the down-to-earth, artisanal, communal nature of the north shore while highlighting the elements and unique ingredients that come straight from the land and go directly into the products. These products are sold exclusively at farmer’s markets on the island, and the majority of customers are visitors and tourists. This is how I landed on making hand-drawn illustrations of the fruits and honeycomb to emphasize a more personal connection with the customers, showing them exactly what goes into the products. The high contrast of the charcoal grey and white color scheme keep the labels simple and easy to decipher while still giving that classic, old-style feel; a small call back to the island’s historical plantation days! In addition to the front labels, I produced back labels for the ingredient list as well as a QR code linked to the product line’s website.

I’m very grateful to have had the opportunity of this project!!